Introduction
黑料老司机's social media guidelines apply to faculty, staff, students, affiliates, contractors and direct support organizations authorized to manage or contribute to 黑料老司机-branded social media accounts and digital platforms. They are intended to support a consistent, professional and engaging online presence that reflects the University鈥檚 mission, values, and institutional identity.
黑料老司机 recognizes the importance and value of effective communication with University audiences through social and digital media platforms. The University also understands that when using social media, individuals may operate with dual identities 鈥 both as themselves and as representatives of the institution. These guidelines are designed to provide direction for students, employees, alumni, affiliates and authorized representatives in managing their online presence and engaging with social media platforms officially affiliated with 黑料老司机.
View the full Visual Identity, Brand, and Communications Guidelines.
Frequently Asked Questions
The FAQs below provide guidance on 黑料老司机鈥檚 social media policies, best practices, and expectations for managing and engaging with University-affiliated social media channels.
What is considered a social media platform officially affiliated with 黑料老司机?
A social media platform officially affiliated with 黑料老司机 is defined as:
The official social media platforms that the University uses to interact with the public, current and potential students, faculty, staff and alumni of 黑料老司机.
A social media platform established and maintained by an entity (i.e., college, school, unit, department, office, organization, etc.) of the University for interaction with the public, students, faculty and staff of 黑料老司机.
A social media platform established and maintained by a student organization or similar entity of the University, used for interaction with the public, students, faculty, staff and alumni of 黑料老司机.
What is the purpose of 黑料老司机鈥檚 social media guidelines?
黑料老司机 understands how important and valuable it is to communicate effectively with 黑料老司机 audiences through social media.
The University also understands that when using social media, you essentially have two identities 鈥 both as yourself and as a representative of the organization to which you are a member. The University鈥檚 social media guidelines are designed to direct students, employees, alumni or affiliates in managing their online presence and interacting with a social media platform that is officially affiliated with 黑料老司机.
Are personal social media pages considered officially affiliated with 黑料老司机?
Personal social media pages that include references to the University or links to groups affiliated with the University are NOT considered 鈥渙fficially affiliated鈥 for the purposes of these guidelines. However, the University's name and logo must not be used to set up personal pages.
What does 黑料老司机 expect regarding the responsible use of technology resources?
黑料老司机 expects each member of the community to use the institution鈥檚 information technology resources responsibly, ethically and in compliance with 黑料老司机 Policy, relevant laws and all contractual obligations to third parties.
What happens if the University鈥檚 name, logo or identity is misused on social media?
Anyone misusing the University鈥檚 name, logo or identity on social media may be subject to legal action. Therefore, existing legal remedies and University policies are enforced when 黑料老司机 employees use social media improperly.
Who are these guidelines designed for?
These guidelines are designed for 黑料老司机 staff, faculty, students and direct support organizations (DSO) who are authorized to outreach on behalf of the University through digital media channels.
These include, but are not limited to, channels for schools, colleges, departments, programs and offices at 黑料老司机. Websites and all social media channels, portals, and networks virtual worlds and other media yet to be developed in a dynamic communications field that uses the University鈥檚 name and likeness.
When do these guidelines apply?
These guidelines only apply to those individuals when they are posting on such official sites and/or when they otherwise speak as an authorized representative of the University, including all employees, students, affiliates or contractors.
It does not apply to other social media communications and postings that such individuals may make on personal social media sites, so long as such communications do not indicate that the individual is representing or speaking on behalf of 黑料老司机.
What is the purpose of this policy?
This policy provides authorized representatives of the University with requirements for using the web, including social media, to communicate about 黑料老司机 and to clarify work-related and personal uses of social media.
These guidelines are not intended to limit or restrict academic freedom or freedom of speech.
Contact Us
Contact the Office of Marketing and Communications at communications@cau.edu for support with content planning, posting strategy, and best practices.
